We are OMG Research

We specialize in marketing research in the Czech Republic and abroad. Since 1996, we have conducted numerous studies which have helped us to understand our clients' product categories better and to find the best solutions to their strategic decision making.

Team OMG Research
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What we do And why work with us

Since 1996, we have been offering data-based consulting with a focus on brand communication and its marketing management. We also develop our own research and analytical tools which improve the quality of obtained information. We use all internal, external and international sources and information to generate insights and effective recommendations for our clients.

Comprehensive approach to strategic brand planning

  • Direct use of findings in marketing planning, effective use of relevant sources (ad hoc research projects, media activity, sales data, etc.).
  • Brand management with regard to sales results and market situation.

Our goal is to provide a solution, not only a research

  • Our work is based on high-quality analysis of relevant sources.
  • Expert knowledge of marketing and the media market allows us to provide the best solution derived from fundamental findings.

Unique techniques, data sources and methods

  • We always design projects according to clients' specific needs.
  • We combine techniques, data sources and methods so as to provide effective solutions.

Case Studies

We design solutions based on clients' needs. Pick a problem that troubles you or one of our tools, and we will show you our solution.
Antenna
Case study
Focus Group
Case study
Creative Monitoring
Case study
MDS
Case study
OMG Bus
Case study
Fuse Social Lab
Case study
Eye Tracker
Case study
OMG Cross
Case study
Moody Meter
Case study
Workshop
Case study
Digital Campaign Evaluator
Case study
In-Depth Interview
Case study
Campaign Evaluator
Case study
Annalect Insights Platform
Case study
Segmentation
Case study
Copy Tester
Case study
Snapshots
Case study
Marketing Mix Modelling
Case study
Media Value
Case study

Studies & publications Significant thematic studies from our workshop

Teen Trends

Regular ethnographic probe conducted through 12 in-depth interviews with teenagers 12-19 years old. The probe Teen Trends gives insight into the behaviour and opinions of the generation Z in terms of internet and social networks, media, entertainment, lifestyle, relationships or shopping. We conduct this probe several times per year to maintain its insights up-to-date as in the current fast-changing world teenagers’ interests change fast too.

Are teenagers your target group? Do you need to know more about them? Contact us, we will adapt the next research wave to your needs.

(Not)fearless

Ethnographic study of men 30-45 years old. We spent a whole day in their environment and discovered their values and plans, how their role has changed in today’s world and whether a crisis of manhood exists.

Supplemented by data from a quantitative research with a representative sample of 700 respondents.

Generation (C)Z

Ethnographic study of 11 teenagers 15-19 years old, selected based on segmentation. We spent a whole day with them in their natural environment and understood how they live, communicate, entertain themselves, what they do in their free time, how they get on with their parents, friends...

We gained supporting information from a quantitative research with a representative sample of 500 respondents 15-19 years old.

Phenomenon of young elders

Ethnographic study of people above 55 years of age, selected based on segmentation. We spent a whole day in their environment and understood how they live, communicate, manage finances, what they do in their free time, how they get on with their families...

Supplemented by data from a quantitative research with 650 people.

Future of the Czech Republic

Ethnographic study of 21 households, supplemented by a quantitative research with 1 575 respondents.

What impact did the Financial Crisis have on consumer behaviour? Which changes will last even after the end of the crisis? We identified several segments and their distinct consumer behaviour.

Follow our activities on social networks News

Contact us Over 5 000 clients in more than 100 countries.
Join us.

(+420) 222 077 222
research@omnicommediagroup.com

OMG Research
Omnicom Media Group s r. o.
Lomnického 1705/7
140 00 Prague 4
Czech Republic